When a School “Does More” on LinkedIn Over 30 Days
40k Unique Views, Investors, 6 Sales Calls. A reminder to do more of what works: more follow-ups, more parent open houses, more practice.
“Doing more” means scaling strategies that work instead of chasing new ones. Once a strategy proves effective, new approaches rarely outperform it. Deviating from a sales script, ad, or email sequence risks reducing performance. Shifting to a shinier channel holds the same danger.
Each change to a process incurs costs—labor, time, and missed opportunities—without guaranteed benefits. Scaling a proven method avoids these risks and offers steady and predictable returns.
If you have an email subject line formula consistently achieving a 40% open rate, tweaking it for marginal improvement risks lowering future performance. Instead, send two weekly emails using the same formula. For instance, one email generating 4,000 opens (40% of 10,000 recipients) doubles to 8,000 opens when sending two emails—a 100% increase. This approach avoids risk and amplifies results by doing more.
At the Socratic Experience, the virtual school I direct marketing for, I helped founder
post more. Instead of posting every other day, he posted 12 times weekly.The LinkedIn posts mainly centered around three key value propositions for parents:
"Confidence in Their Child’s Future:" A pathway to better career and college options through Socratic Dialogue and creative and entrepreneurial projects.
"Inclusive and Supportive Social Environment:" A community fostering inclusivity, peer connections, and meaningful friendships.
"Agency-Driven Education:" Independence, the child's desires, and creativity are at the forefront, cultivating essential skills while fueling a sense of purpose.
Michael’s increased activity on LinkedIn yielded significant gains:
Impressions: 114,345 (+357.2%)
Unique members reached: 30,903 (+355.1%)
Engagements (reactions, comments, shares): 2,634 (+339%)
Daily interactions: Increased from 4 to 57
We also amplified the company’s presence on Facebook and LinkedIn with notable results:
Facebook:
Posts: 22 (+2,100%)
Reach: 4,586 (+1,757%)
Reactions: 46 (+4,600%)
Shares: 19 (+1,900%)
LinkedIn:
New followers: 65 (+400%)
Impressions: 2,463 (+690%)
Clicks on CTAs to book trial classes: 96 (+700%)
A major outcome of “doing more” was the surge in opportunities. Prospective parents, media outlets like Forbes, and dormant network members such as investors, advisors, and friends re-engaged with Michael without him doing anything other than posting. Individual sales team members handled up to six qualified calls in one day. Student enrollments are up. Parents of students publicly shared how we rekindled their child's joy for learning without us asking.
We just said more, more often.